By Briana Verdugo
Selecting a company name is a bit like picking a band name. The options are relatively endless, but deciding on a title that perfectly embodies the tone and nature of what you are creating can be a trying feat. Audiofly has its own little story, a twisting turning path to find a designation that best represented who the company was and would be. The best names are ones that, when you hear them, feel like they are already a part of your vocabulary. The company needed something memorable, the perfect mix between what they crafted and what they loved.
Dave Thompson, CEO and founder of Audiofly, had a lot to think about as he put together the brand aesthetic. The style and sound came almost naturally, a love for classic gear and authentic audio gave the company its design path, but the name had its fair share of contenders. Over beers and conversation with a local Perth creative team, Dave and the crew rapidly fired through names. There was no judgment; the goal was to have a creative space where no idea could be considered unworthy; though there were a fair share of duds. The crew ran through hundreds of names before setting on one that fit the bill perfectly.
With a love for all things vintage and a respect for iconic music, the group landed on Audiofly; an ode to both the passion that had started the company (audio) and the singular 1972 funk album by Curtis Mayfield entitled Superfly. In the music world the word “fly” epitomizes the essence of cool. Audiofly, in name and spirit, was born. It’s a name that has served the young company well. It’s modern and fresh while acknowledging and paying tribute to the past. As Audiofly evolved in recent years, moving from consumer product to the pro world with the introduction of In-Ear Monitors (IEMs), the name has smoothly transitioned with the company into a more technically savvy market. As the company grows and develops new products, like the soon to be released AF240, the name Audiofly will continue to epitomize the brand and its culture of love for music, the classics, and all things fly.