Audiofly, West Australia’s home-grown headphone brand, held its first trade show in Japan from July 14-15, with the showcase of its upcoming wireless Bluetooth headphone range and more at the Portable Audio Festival 2018.
The show, held in Akihabara, Tokyo, marked the brand’s first tradeshow in Japan, and represented the brand’s determination to build on its success in the Japanese market. Coming up to its second anniversary in Japan, the show saw Audiofly preview its range of new products, product upgrades and refreshed branding to stay competitive in this key market.
Built upon the current Audiofly wireless Bluetooth headphone range which has been well received in the Australian market, the new range launching in late August will see upgraded specs, updated design and additional colourways. Previewing its first true wireless model and having showcased refreshed renditions of the in-ear monitor (IEM) range, the new IEM range will include universal MMCX connectors, new colourways, updated packaging and more.
Bringing with it a taste of its Australian heritage, Audiofly has reinvigorated its branding to embrace the Australian backdrop, its iconic landscapes and warm tones. Implementing the tones of the Australian landscape across the new headphone designs and product packaging, the refreshed look will be sported in the upcoming wireless Bluetooth headphone range.
“Having been in the Japanese market for almost two years and successfully launching into China earlier this year, it’s an exciting time for Audiofly as we continue to spread our signature sound quality throughout South-East Asia,” said Matt Rowett, International Sales Manager of Audiofly.
“Distinguishing ourselves through a key point of difference, personalisation and Australian innovation, we’re excited to hear the feedback on our refreshed branding and new products from this key market.”
A successful trade show for the brand, Audiofly was one of 10 brands at the Portable Audio Festival to have a major booth for meet and greets and product demonstrations. A tradeshow which connects the world’s leading audio brands with audiophiles, industry professionals and other music enthusiasts from across Japan, it is a prominent industry convention where international audio manufacturers showcase new innovations and investment in R&D.